Strategic Planning and Market Research often come hand in hand. Aligning your objectives to your business plan, always considering the customer journey experience and creating a strategy, to create a tailored and practical Marketing Plan for your organisation.
Market research (qualitative or quantitative) often lays the foundation for your marketing approach, which could result in a re-brand, new advertising initiatives or change of social media tactics.
We aim to take a step back and look at your objectives for your business strategy.
Do you really know what your target audience think of your product or service? What is the customer journey?
Defining your brand, product or service should sit firmly within your marketing strategy and will inform your tactical planning.
Perhaps you are re-launching a brand or need to freshen up your marketing campaign?
We can assist you by carrying out quantitative and qualitative research methods:
Your brand is a promise that creates customer expectations we can help you develop your brand strategy.
We will help you and your team explore your current brand value and status; market research helps to explore current perceptions (from your target audience and stake holders) and we will evaluate what can be achieved by developing your logo or creating a complete corporate re-brand.
We will also review your customer insights and media ROI all of which are essential to growing your profit margins through customer understanding, retention and growth.
We take a holistic approach to helping your business grow through marketing, product development and strength of brand identity.
Our strategic and graphic design team can create a full Brand Guide (manual) focusing on your brand attributes, personality, benefits, brand values, tone of voice and brand essence.